It's a (Wo)man's World
/Why do I cut out 50% of my potential clients in my Branding marketing?
Simple.
As a woman with firsthand experience in marketing herself in a highly competitive, male dominated environment-I’m passionate about helping women brand themselves fiercely.
When I began photographing Reshma for her branding session, I had posed one simple question to set the tone.
“Is your industry male dominated?”
“YES!!”
She immediately opened up about her achievements, her practice and the challenge of having to constantly prove herself despite her apparent extensive expertise.
Traditional male power poses-reinvented.
We shot a mix of poses, but focused greatly on ones that are traditionally geared toward men and regarded as being “not feminine” enough for women. .
We’ve often been encouraged not to take up too much space, be polite, take the caregiver role-even in the workplace. These values are so deeply ingrained into us I swear it’s in our DNA coding by now.
So how do we shift this toxic dynamic?
We own it. We flip the script. We refuse to accept antiquated notions of what women are capable of and the power they possess. We rise by lifting others. A sisterhood of sorts. When one of us succeeds, we’re paving the way for the next woman. We face enough obstacles in the workplace, internalized misogyny need not be another.
Don’t be afraid to take up space
